Areas of Expertise

Trade Marks


Can I use a brand…? Can I protect my brand? How do I protect my brand!

Three of the most common questions that we hear at Cullens, and three of the most important that a business might ever ask.

Protecting your brand is essentially protecting the title deed to your business. The brand of a business is one of its most valuable intangible assets.

Cullens is experienced in providing trade mark advice, prosecution and portfolio management on behalf of some of Australia’s most successful companies, including Billabong.

The Cullens team will seek to secure the most advantageous protection for your trade marks, in Australia and abroad.

Cullens can also assist with resolution of trade mark disputes and oppositions, and our attorneys have a strong focus on practical commercial outcomes.

We understand that trade marks can be daunting for small businesses, and that many people are confused by the distinctions between trade marks and business names, company names or domain names. Our attorneys can explain these concepts to you in plain English, and assist you in obtaining the right registrations for the right reasons.

We also understand that businesses can grow, and that they may look to expand to overseas markets. We can assist in extending trade mark protection from Australia to foreign countries.

Feel free to call us for an obligation free initial chat, to discuss:

  • Trade mark protection (including registration)
  • Trade mark availability searches
  • Trade mark portfolio management (including renewals)
  • Domain name and business name registrations
  • Trade mark disputes (including trade mark oppositions)